TECOVAS BOOTS

In 2015 Tecovas needed to go from a dream concept to launch ready and capable of selling its first pair of boots. We worked directly with the founder from the beginning, to take and simple idea: “become the Warby-Parker of cowboy boots” and turn it into a reality.

My role was to manage and help design the brand identity, aided by the talented Bryan Butler, as well as spearhead all of the initial packaging and ecommerce design work.

Tecovas made $2 million in sales it first year and over $45 million in 2018.

Brand Design & Naming
Packaging
Web Design

COLLABORATORS
Bryan Butler
Stu Smith