Designer / Illustrator
TLDR // Draws pictures - among other things...
Managed and executed projects ranging from branded campaigns to new product features. Played important roles on both the product team and brand team. Worked cross-functionally with every department in the company (design, product/platform, conversion/growth, community, content, & support).
Helped lead a new initiative to redefine the Creative Market brand visual system and create a new standard for illustration in new core product work. Lead design for community and brand campaigns. Provided brand design and illustration for new product work and played a key role in shaping user experience pertaining to the Creative Market brand.
Read on Medium >> Crafting a New Illustration Style for Creative Market
Worked with a cross-functional team to develop new core product features for various user types (ex: shop owner vs. buyer). Designed wireframes, high fidelity comps, prototyped UI animations and helped with research/discovery and user testing.
AUG 2013 – Jul 2015
Lead designer on all brand focused client engagements - ranging from local coffee shops to Bay Area startups. Helped to lead all parts of client engagement and played a key role in the delivery of client presentations. Designed brand identity and style guides, campaign marketing pages, retail/food/SAAS websites, print/promo products, signage and paint installations, consulted on retail interior build-outs, and packaging.
Hole in the Roof
Worked as a in-house designer to produce apparel, promotional products, branding and web design. Worked directly with the sales team to manage client expectations and elevate and actualize their design ideas.
Print / Promo Design
2005 – 2009
Marketing Degree / Bachelor of Business Administration (B.B.A.)
Interned @ Provident Records / Summer marketing internship in Nashville - 2008